About the Project
Digitalsmith was approached by CAF Australia to participate in a small, select panel of senior executives from around Australia, to provide direction on how to best pitch one of their key service offerings.
The advice provided by Digitalsmith was a key component of the success of the panel. The key messages we put on the table centred around;
- Ensuring there was a tight focus on achieving branding that was clear / transparent in communicating its message to the desired target audience.
- At the same time, the branding differentiated itself enough to get traction in a market that has many competitive offerings.
CAF Australia has distributed over $100 million to more than 3000 Australian and international charitable organisations in just over 10 years. Worldwide CAF granted $580 million to more than 50,000 not-for-profits in 130 countries; and in the UK over 20,000 charities bank with the CAF Charity Bank.