About the Project
The OptimEye S5 is the most advanced GPS device in sport. The device measures athlete movements on field (changes in direction, acceleration and position) – as well as impact and heart rate - then relays the data back to the coach’s box in real time to an iPhone, iPad and laptop.
It’s hidden under the uniforms of athletes from teams like San Antonio Spurs, AC Milan and Dallas Cowboys.
Digitalsmith was selected to provide the logo mark for the OptimEye S5 – and subsequent decal design.
The design accurately reflects the highly advanced nature of the technology used in the product – conveying this message in a clean and effective manner.