About the Project
This uniquely positioned accounting firm, offering out of hours, weekend and on-site appointments for individuals and business was keen to make a clear differentiation between it – and the traditionally dry accounting industry branding.
Essential to the construction of the corporate identity, was the creation of a tree element in the logo mark using warm colours – accompanied by the choice of an elegant serif font and contrasted with a clean sans-serif font. It gives the whole brand an accessible, friendly yet confident feel.
This is a perfect reflection of the business, the staff and their philosophies.
Digitalsmith continue to provide Deb Walker Accounting with advice and design services for all aspects of their marketing including social media, advertising, printed collateral and web development.